UPM, one of Finland’s leading forest industry companies, has announced changes in its forest management structure. Antti Koulumies, the current leader of UPM Timber, will also take on the role of front man for UPM Forest in the future. This move comes as part of a management rotation strategy aimed at enhancing collaboration between the two divisions.
On the other hand, Sauli Brander, the current forest manager, will be transferred to the position of global forest affairs manager within the company. These appointments will come into effect on September 1, 2023.
Bernd Eikens, the director of the UPM Fibers business area, emphasized the significance of these changes in the context of the evolving Finnish wood market. He stated, “The Finnish wood market is in a new situation. With the help of management rotation, we aim to further strengthen the cooperation between UPM Timber and UPM Forest.”
UPM is known for its sustainable forest management practices and commitment to the responsible use of natural resources. The company operates in various segments of the forest industry, including pulp, paper, and timber. With these changes in forest management, UPM seeks to optimize its operations and leverage synergies between its different divisions.
Antti Koulumies, who will now lead both UPM Timber and UPM Forest, brings a wealth of experience to his new role. He has been with UPM for several years and has played a crucial role in the development of the company’s timber business. His expertise and leadership skills make him well-suited to drive collaboration and innovation within the forest management sector.
Sauli Brander, who will transition to the role of global forest affairs manager, will be responsible for overseeing UPM’s forest-related activities on a global scale. This position highlights the company’s commitment to sustainable forest management practices and its engagement in international forestry affairs.
UPM’s management rotation strategy is a testament to the company’s forward-thinking approach and its focus on continuous improvement. By rotating leaders across different divisions, UPM aims to foster cross-functional collaboration and knowledge sharing, ultimately driving growth and innovation.
The Finnish wood market has been experiencing changes in recent years, driven by factors such as evolving consumer preferences and the demand for sustainable products. UPM, as a key player in the industry, recognizes the need to adapt to these changes and seize new opportunities.
With its strong emphasis on sustainability and responsible forest management, UPM is well-positioned to navigate the evolving market dynamics. The company’s commitment to innovation and collaboration, as demonstrated by the management rotation strategy, ensures that it remains at the forefront of the industry.
In conclusion, the changes in UPM’s forest management structure, with Antti Koulumies leading both UPM Timber and UPM Forest, and Sauli Brander transitioning to the role of global forest affairs manager, reflect the company’s dedication to collaboration, sustainability, and continuous improvement. These strategic appointments aim to strengthen the cooperation between UPM’s different divisions and position the company for continued success in the evolving Finnish wood market and beyond.