Unleashing the Irish Spirit: Ploughing 2023 Promises Thrilling Livestream, Adrenaline-Pumping Tractor Racing, and Engaging Panel Discussions

"Agriland Media Group and UPMC to Provide Exclusive Live Coverage of National Ploughing Championships"

The National Ploughing Championships (NPC) is set to take place from Tuesday, September 19th to Thursday, September 21st at Ratheniska, Co. Laois. Agriland Media Group, as the livestream partner of the NPC, will be on site to provide comprehensive coverage of the event. With live panel discussions at the Agriland pavilion and interviews with exhibitors and visitors, Agriland Media will bring viewers right to the heart of the action. Whether attending the Ploughing in person or watching online, viewers can stay up to date with the Agriland app or by visiting their trade stand.

On Tuesday, September 19th, Agriland’s live schedule will commence at 12:00 p.m. with a panel discussion featuring the heads of the Irish Farmers’ Association (IFA), the Irish Creamery Milk Suppliers’ Association (ICMSA), and the Irish Cattle and Sheep Farmers’ Association (ICSA). This will be followed by a panel discussion on dairy farming, featuring experts from Teagasc and Agriland. Other highlights of the livestream panel discussions include the CEO of Bord Bia and the director of Teagasc. The two candidates running for the top role in the IFA will also participate in a panel debate, and the National Ploughing Association (NPA) will be interviewed. Minister for Agriculture, Food and the Marine, Charlie McConalogue, will join the Agriland team for a discussion on topical agricultural issues.

On Wednesday, September 20th, the live panel discussions will focus on digital content creation in agriculture, featuring influencers from platforms such as Instagram, Twitter (now known as X), and TikTok. There will also be a panel debate between the candidates for the deputy president of IFA role, as well as discussions on tillage and organics. A panel dedicated to women in farming will also take place, featuring special guests from Teagasc, Women in Dairy, and ACORNS. Minister of State with responsibility for forestry, Pippa Hackett, will join the Agriland team for a live discussion.

On Thursday, September 21st, Minister of State at the Department of Agriculture, Food and the Marine (DAFM), Martin Heydon, will participate in a livestream discussion. This will be followed by a panel discussion on the beef sector, featuring experts from Teagasc, Bord Bia, and Agriland. Other panel discussions will cover topics such as finance, farm debt management, political viewpoints, the sheep sector, renewable energy, and innovations in agriculture. Guests from the machinery and contracting sector will also discuss challenges and opportunities.

Visitors to the Ploughing can stop by the Agriland pavilion, located at Row 18, stand 305, where they will find free phone-charging points. They can also enter an exclusive Ploughing competition to win a €25,000 solar installation, including a car charger, in association with Local Power Ltd. Tractor racing simulators will be available for those seeking a thrill, and Agriland merchandise will be on sale for those looking for souvenirs. Visitors can also listen to live discussions on stage or simply say hello to the Agriland team. The livestream will be available on YouTube, the Agriland website or app, and Facebook.

Matt Lyons

Matt Lyons

Matt Lyons is the founder of Forestry & Carbon. Matt has over 25 years as a forestry consultant and is invoilved in numerous carbon credit offset projects.

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